Helene Mcquaide, as the Chief Marketing Officer of Master Remodelers Inc., has seamlessly blended her extensive background in television production and consumer marketing with her passion for home transformation. With over 30 years of experience, Helene has been instrumental in shaping the brand identity and...
Helene Mcquaide, as the Chief Marketing Officer of Master Remodelers Inc., has seamlessly blended her extensive background in television production and consumer marketing with her passion for home transformation. With over 30 years of experience, Helene has been instrumental in shaping the brand identity and marketing strategies that have positioned Master Remodelers as a leader in the remodeling industry. Her expertise in marketing communications and strategic planning has allowed the company to cultivate strong relationships with clients, ensuring that each project not only meets but exceeds customer expectations.
Under Helene's leadership, Master Remodelers has launched several key initiatives aimed at enhancing customer engagement and satisfaction. One notable project is the development of a comprehensive inbound marketing strategy that leverages digital platforms to showcase stunning before-and-after transformations, effectively reaching a broader audience. This initiative has not only increased brand visibility but has also fostered a community of loyal customers who appreciate the company’s commitment to quality and sustainability.
Helene’s ability to build and lead high-performing teams has been crucial in executing these projects. Her skills in program management and new business development have enabled Master Remodelers to explore innovative solutions that align with their mission: to create stunning and sustainable spaces that elevate the lives of their clients. As a public speaker, Helene also shares her insights on industry trends and best practices, further establishing Master Remodelers as a thought leader in the remodeling sector. Through her dedication and vision, Helene continues to drive the company forward, ensuring that it remains a trusted partner for homeowners looking to enhance their living spaces.