Helen Walton, as the Founder and Chief Commercial Officer of g.games, is at the forefront of a transformative movement in the gaming industry, where she merges her diverse expertise to redefine the landscape of real money gaming. With a career that spans managing massive cosmetic...
Helen Walton, as the Founder and Chief Commercial Officer of g.games, is at the forefront of a transformative movement in the gaming industry, where she merges her diverse expertise to redefine the landscape of real money gaming. With a career that spans managing massive cosmetic brands to creating a best-selling course on Agile methodologies, Helen's eclectic background fuels her innovative approach to problem-solving and solution-building.
At g.games, she spearheads key projects that integrate video gaming elements into traditional slot machines, enhancing user engagement through immersive characters, dynamic worlds, and interactive power-ups. Under her leadership, the company has grown from a small startup in 2013 to a robust team of 80, boasting a portfolio of over 150 games. This rapid scaling is a testament to her strategic vision and her ability to navigate the complexities of brand management and content development in a competitive market.
Helen’s commitment to making real money gaming more enjoyable is evident in her hands-on approach to brand architecture and direct marketing strategies. She believes that the future of gaming lies in creating a seamless blend of entertainment and opportunity, where players can experience the thrill of gaming in a more interactive and rewarding way. Her unique blend of skills—ranging from online publishing to property search—enables her to craft compelling narratives that resonate with diverse audiences, ensuring that g.games remains at the cutting edge of the industry. Through her leadership, Helen Walton is not just shaping a company; she is pioneering a new era of gaming that promises to captivate players and redefine their experiences.
