Helen Crossley is a distinguished marketing science leader at Meta, where she serves as the Senior Director and Global Head of Marketing Science for Small & Medium Business (SMB). In this pivotal role, she spearheads a dynamic team dedicated to empowering SMBs to maximize their...
Helen Crossley is a distinguished marketing science leader at Meta, where she serves as the Senior Director and Global Head of Marketing Science for Small & Medium Business (SMB). In this pivotal role, she spearheads a dynamic team dedicated to empowering SMBs to maximize their success on Meta’s advertising platforms. By leveraging innovative marketing science, artificial intelligence, and advanced data science techniques, Helen ensures that businesses have access to actionable insights that drive performance and growth.
Under her leadership, the team develops comprehensive guidance and best practices tailored to the unique needs of small and medium enterprises. This includes crafting data-driven strategies that enhance consumer engagement and optimize ad spend, ultimately fostering a customer-centric approach that resonates with audiences. Helen’s expertise in forecasting and analytics allows her to translate complex data into meaningful narratives, enabling businesses to make informed decisions that align with their marketing objectives.
Helen is also passionate about bridging the gap between technical subject matter and practical application, ensuring that even the most intricate concepts are accessible to her clients. Her commitment to organizational leadership and market insights has positioned her as a thought leader in the industry, frequently sharing her knowledge at conferences and events. With a deep understanding of consumer behavior and brand architecture, Helen continues to drive transformational change in the advertising landscape, helping SMBs navigate the evolving digital marketplace with confidence and clarity.
