Heikki Vidgren serves as a Senior Principal at AFRY, where he leverages his extensive expertise in the wood industry to drive innovative solutions and strategic insights across various sectors. With a robust background in sawnwood, plywood, engineered wood, and mass timber construction, Heikki is adept...
Heikki Vidgren serves as a Senior Principal at AFRY, where he leverages his extensive expertise in the wood industry to drive innovative solutions and strategic insights across various sectors. With a robust background in sawnwood, plywood, engineered wood, and mass timber construction, Heikki is adept at navigating the complexities of the forestry value chain and market dynamics. His role encompasses client relationship management, business development, and project supervision, ensuring that AFRY delivers exceptional value to its clients.
Heikki's consulting acumen is particularly noteworthy, as he specializes in due diligence, valuations, and strategic market analysis. His ability to conduct thorough competition assessments and market evaluations has proven invaluable for clients seeking to optimize their investments in the wood sector. With global experience spanning Europe, the Americas, Russia, Africa, and the Asia-Pacific region, Heikki possesses a unique perspective on international market trends and opportunities.
Key projects under his leadership have included comprehensive market entry strategies for engineered wood products and assessments of emerging trends in mass timber construction. His expertise in private equity and mergers further enhances his ability to guide clients through complex transactions and change management processes. As a thought leader in the industry, Heikki is committed to advancing sustainable practices and innovative technologies, positioning AFRY at the forefront of the wood industry's evolution. His multifaceted skill set, combined with a deep understanding of product development and project management, makes him a pivotal figure in shaping the future of the wood industry.
