Heidi Hoffman serves as the Director of Learning Design and Instruction at CLA (CliftonLarsonAllen), where she leverages her extensive background in public accounting to drive innovative learning solutions that enhance employee engagement and retention. Transitioning from her roots as an auditor, Heidi has embraced her...
Heidi Hoffman serves as the Director of Learning Design and Instruction at CLA (CliftonLarsonAllen), where she leverages her extensive background in public accounting to drive innovative learning solutions that enhance employee engagement and retention. Transitioning from her roots as an auditor, Heidi has embraced her passion for instructional design, focusing on creating impactful learning experiences that resonate with diverse audiences. Under her leadership, the firmwide team of instructional designers and dedicated instructors collaborates to develop comprehensive training programs that address critical skills such as emotional intelligence, time and energy management, and team-building strategies.
Heidi's role encompasses managing the eLearning design team, where she oversees the entire eLearning process to ensure high-quality content delivery. Her commitment to instructional excellence is evident in her leadership of CLA's Instructor Academy, a program designed to cultivate emerging part-time instructors who are equipped to foster a culture of continuous learning within the organization. By integrating technology and process improvement strategies, Heidi enhances the effectiveness of instructional methods, ensuring that learning is not only engaging but also applicable in real-world scenarios.
With a strong emphasis on personal development and emotional intelligence, Heidi's work empowers employees to thrive both professionally and personally. Her unique blend of skills in leadership, compliance, and internal controls positions her as a key player in shaping CLA's learning landscape, making her an invaluable asset to the firm and its commitment to nurturing talent and fostering a growth-oriented environment.
