Heidi Crane serves as the Chief Financial Officer and Chief Operating Officer at FightCamp, a pioneering VC-backed company that has revolutionized the at-home fitness landscape through its proprietary technology. With a robust background in finance and executive leadership, Heidi brings a wealth of experience from...
Heidi Crane serves as the Chief Financial Officer and Chief Operating Officer at FightCamp, a pioneering VC-backed company that has revolutionized the at-home fitness landscape through its proprietary technology. With a robust background in finance and executive leadership, Heidi brings a wealth of experience from her tenure at Fortune 500 companies and high-growth private equity and venture capital-backed firms. At FightCamp, she plays a pivotal role in shaping the company's financial strategy and operational efficiency, driving initiatives that align with the organization’s ambitious growth trajectory.
Under Heidi's stewardship, FightCamp has successfully navigated the complexities of the direct-to-consumer (DTC) market, leveraging innovative growth strategies to enhance customer engagement and retention. Her expertise in business relationship management and working capital management has been instrumental in optimizing financial performance and ensuring sustainable profitability. Heidi is currently spearheading key projects focused on expanding FightCamp's market presence, enhancing user experience, and refining budget preparation processes to meet evolving financial goals.
Heidi's leadership is characterized by a commitment to executive visibility and strategic business planning, ensuring that FightCamp not only meets but exceeds the expectations of its esteemed investors, including NEA, CAA, IVP, Left Lane Capital, and Y Combinator. Her experience with Big Four accounting firms further enriches her ability to navigate complex financial landscapes, making her an invaluable asset to the FightCamp team as they continue to redefine the future of fitness.
