Heesun Kim serves as the Vice President and Creative Managing Director at FRCH Design Worldwide, where she leads a dynamic global creative team and oversees the retail design division. With a keen focus on Environmental Brand & Design Strategy, Heesun is dedicated to crafting innovative...
Heesun Kim serves as the Vice President and Creative Managing Director at FRCH Design Worldwide, where she leads a dynamic global creative team and oversees the retail design division. With a keen focus on Environmental Brand & Design Strategy, Heesun is dedicated to crafting innovative lifestyle experiences that resonate with contemporary consumers. Her approach to design transcends traditional boundaries, utilizing space as a transformative tool to enhance brand narratives and foster meaningful connections.
Under her leadership, key projects have included the development of comprehensive master planning and merchandising strategies that integrate architectural and interior design with cutting-edge graphic strategy. Heesun’s expertise in design research and visual merchandising allows her to create immersive environments that not only attract but also engage customers on multiple sensory levels. Her commitment to creative direction is evident in her ability to harmonize various elements of design, from concept design to furniture selection, ensuring a cohesive and impactful brand experience.
Heesun's skill set encompasses a wide range of disciplines, including interior architecture, architectural design, and sketching, enabling her to approach each project with a holistic perspective. As an advocate for innovation, she inspires her team to push the boundaries of creativity, fostering a culture where bold ideas flourish. By championing the role of design in shaping consumer experiences, Heesun Kim is not just redefining spaces; she is redefining the future of retail design in a rapidly evolving marketplace.
