Heather V. is a dynamic force in the world of e-commerce, currently serving as the Director of Ecommerce DTC Intimate Apparel at Dana-co LLC. With a unique blend of retail merchandising, marketing, and sales expertise, Heather has established herself as a true unicorn in the...
Heather V. is a dynamic force in the world of e-commerce, currently serving as the Director of Ecommerce DTC Intimate Apparel at Dana-co LLC. With a unique blend of retail merchandising, marketing, and sales expertise, Heather has established herself as a true unicorn in the industry, adept at weaving together the art and science of product storytelling. Her role centers on enhancing the digital shopping experience for brands like Skarlett Blue and Ohlala Cheri, where she leverages her extensive knowledge of the Shopify platform to create a seamless and engaging customer journey.
In her capacity as Digital Merchant, Heather is responsible for crafting and executing a holistic digital strategy that elevates the overall site experience. She meticulously oversees visual site merchandising, ensuring that every aspect—from navigation to product listing pages (PLP) and product detail pages (PDP)—is optimized for maximum engagement and conversion. By utilizing data-driven insights, she drives e-commerce optimization initiatives that not only enhance user experience but also align with the broader business goals of Dana-co LLC.
Heather’s expertise extends beyond mere site functionality; she is a strategic thinker who excels in key account development and creative strategy. Her proficiency in financial forecasting and private label initiatives further underscores her ability to navigate the complexities of the e-commerce landscape. As a passionate imagineer, Heather is committed to bringing brands to life through innovative digital merchandising strategies that resonate with consumers and drive sales. Her work exemplifies the transformative power of e-commerce in the intimate apparel sector, making her a pivotal player in shaping the future of retail.
