As the Corporate Vice President and Head of Marketing, Meetings, and Agent Development at New York Life Insurance Company, Heather Smith brings over 25 years of extensive experience in the financial services sector, particularly within the life insurance and estate planning domains. Reporting directly to...
As the Corporate Vice President and Head of Marketing, Meetings, and Agent Development at New York Life Insurance Company, Heather Smith brings over 25 years of extensive experience in the financial services sector, particularly within the life insurance and estate planning domains. Reporting directly to the CEO as a key member of the Nautilus Leadership Team, Heather is instrumental in shaping and executing strategic marketing initiatives that not only enhance the company's market presence but also drive operational efficiency and growth. Her leadership in developing innovative training programs ensures that agents are well-equipped with the knowledge and skills necessary to meet the evolving needs of clients.
Heather's expertise spans a wide array of functions, including project planning, business strategy, and social media engagement, allowing her to create comprehensive marketing campaigns that resonate with diverse audiences. She has successfully led high-impact meetings and events that foster collaboration and knowledge sharing among agents, further strengthening the company's commitment to professional development. Under her guidance, the marketing team has leveraged cutting-edge digital strategies to enhance brand visibility and engagement, positioning New York Life as a leader in the insurance industry.
In addition to her role in marketing, Heather is deeply committed to agent development, ensuring that the training programs align with the company's vision and empower agents to excel in their roles. Her ability to integrate marketing strategies with training initiatives has resulted in a cohesive approach that not only attracts new talent but also retains and nurtures existing agents. With a proven track record of delivering results, Heather continues to be a driving force in New York Life's mission to provide exceptional service and value to its clients.
