Heather K. Salwach is a seasoned User Experience Design Strategist with a passion for transforming complex challenges into intuitive, user-friendly solutions. As an Independent Consultant, she leverages her extensive expertise in human-centered design to partner with organizations, ensuring that their digital products and services not...
Heather K. Salwach is a seasoned User Experience Design Strategist with a passion for transforming complex challenges into intuitive, user-friendly solutions. As an Independent Consultant, she leverages her extensive expertise in human-centered design to partner with organizations, ensuring that their digital products and services not only meet business objectives but also resonate deeply with users. Heather employs a diverse array of UX research and strategy methods, including A/B testing, contextual inquiry, and competitive analysis, to uncover insights that drive innovation and enhance user satisfaction.
In her current role, Heather curates a tailored research and design process that adapts to the unique needs of each project. This customized approach allows her to effectively identify user needs and pain points, leading to the development of impactful design artifacts that are rigorously tested, validated, and iterated upon. One of her notable projects, Greency, involved conducting comprehensive user research and usability testing to inform the design of a sustainable product line, resulting in a significant increase in user engagement and satisfaction.
Heather's skill set is as diverse as her project portfolio, encompassing digital photography, web design, project management, and data analysis. Proficient in tools such as Adobe XD and Sketch, she excels in creating visually compelling and functional designs that enhance the overall user experience. With a strong foundation in qualitative research and service design, Heather is dedicated to solving business challenges while uncovering new opportunities for growth and innovation. Her commitment to empathy-driven design ensures that every solution she crafts is not only effective but also meaningful to the end user.
