Heather Roche is a seasoned marketing professional with over 20 years of diverse experience in B2B and B2C environments, currently serving as the Senior Manager of Partner Experience Marketing at Brother USA. In this pivotal role, Heather leverages her extensive expertise in strategic marketing and...
Heather Roche is a seasoned marketing professional with over 20 years of diverse experience in B2B and B2C environments, currently serving as the Senior Manager of Partner Experience Marketing at Brother USA. In this pivotal role, Heather leverages her extensive expertise in strategic marketing and marketing communications to enhance the partner ecosystem, ensuring that Brother's innovative products—ranging from high-quality printers to mobile solutions—are effectively positioned in the market.
Under Heather's leadership, key projects have included the development of targeted marketing campaigns that not only elevate brand visibility but also drive partner engagement and revenue growth. Her data-driven approach allows her to analyze market trends and partner feedback, enabling her to craft tailored strategies that resonate with various audiences. Heather is particularly adept at managing complex projects that require cross-functional collaboration, ensuring that marketing initiatives align seamlessly with Brother USA's organizational vision.
In addition to her project management skills, Heather excels in content strategy and creation, utilizing her analytical skills to produce compelling narratives that highlight the unique features and benefits of Brother products. Her proficiency in direct marketing and sponsorships has also played a crucial role in enhancing brand loyalty and fostering long-term relationships with partners. As a passionate and innovative leader, Heather Roche continues to drive impactful marketing solutions that not only meet but exceed the expectations of Brother USA's partners and customers alike.
