Heather Lynch serves as the CEO and Senior Living Corporate Sales Trainer at Moon Mountain Senior Living Consulting, where she leverages her 18 years of experience to transform senior living sales teams into high-performing units. With a focus on independent and continuum of care communities,...
Heather Lynch serves as the CEO and Senior Living Corporate Sales Trainer at Moon Mountain Senior Living Consulting, where she leverages her 18 years of experience to transform senior living sales teams into high-performing units. With a focus on independent and continuum of care communities, Heather specializes in developing tailored training programs that address the unique challenges faced by not-for-profit and for-profit senior living facilities. Her expertise spans various care levels, including Independent Living (IL), Assisted Living (AL), Memory Care (MC), Skilled Nursing Facilities (SNF), and Life Plan communities.
At Moon Mountain, Heather is particularly adept at implementing fast occupancy and census recovery strategies, ensuring that communities not only meet but exceed their sales goals. She employs innovative techniques in her Zoom Virtual Classroom, where she conducts engaging training sessions that emphasize effective communication and relationship-building skills. As a CRM re-engagement expert, Heather empowers sales teams to revitalize their lead pipelines, enabling them to convert inquiries into residents through strategic follow-ups and personalized outreach.
Heather's comprehensive approach combines executive coaching, employee training, and real estate development insights, making her a sought-after resource in the senior living industry. Her proficiency in social marketing, SEO copywriting, and digital engagement further enhances her ability to equip sales professionals with the tools they need to thrive in a competitive landscape. By focusing on upskilling sales talent, Heather is dedicated to fostering a culture of excellence within senior living communities, ultimately enhancing the quality of life for residents and their families.
