Heather Leeds Greenfield is a dynamic force in the realm of Integrated and Entertainment Marketing, currently serving as the Founder and CEO of Element Brand Group. With a wealth of experience in Brand Strategy, Talent Partnerships, and Media Relations, Heather has successfully positioned her agency...
Heather Leeds Greenfield is a dynamic force in the realm of Integrated and Entertainment Marketing, currently serving as the Founder and CEO of Element Brand Group. With a wealth of experience in Brand Strategy, Talent Partnerships, and Media Relations, Heather has successfully positioned her agency as a leader in crafting innovative marketing solutions for a diverse portfolio of high-profile clients, including Audible, Airbnb, Tiffany & Co., and The Coca-Cola Company. Her expertise extends beyond traditional marketing, encompassing the nuances of Social Media and New Media, which are essential in today’s digital landscape.
Under Heather's visionary leadership, Element Brand Group has spearheaded key projects that blend creativity with strategic communications, enhancing brand visibility and engagement. Notable initiatives include high-impact publicity campaigns and strategic talent partnerships that have not only elevated client brands but also fostered meaningful connections with target audiences. Heather's adeptness in crisis communications and event management has proven invaluable, ensuring that her clients navigate challenges with poise while maximizing opportunities for growth.
Heather’s commitment to excellence is reflected in her ability to leverage her extensive network within the entertainment industry, collaborating with renowned brands such as Activision Blizzard, Fendi, and Aston Martin. Her strategic approach to marketing communications is complemented by her passion for storytelling, making her a sought-after expert in the field. As she continues to drive Element Brand Group forward, Heather Leeds Greenfield remains dedicated to pushing the boundaries of integrated marketing, ensuring her clients not only meet but exceed their branding goals in an ever-evolving marketplace.
