Heather Frazier is a dedicated Rare Disease Partner at Syneos Health, where she plays a pivotal role in bridging the gap between innovative healthcare solutions and the healthcare professionals (HCPs) who can benefit from them. With a strong focus on expanding business opportunities, Heather leverages...
Heather Frazier is a dedicated Rare Disease Partner at Syneos Health, where she plays a pivotal role in bridging the gap between innovative healthcare solutions and the healthcare professionals (HCPs) who can benefit from them. With a strong focus on expanding business opportunities, Heather leverages her expertise in solution selling and consultative engagement to drive strategic initiatives that enhance patient outcomes in the rare disease sector. Her current projects involve analyzing healthcare personnel data to pinpoint target markets and prescribers, allowing her to craft tailored approaches that resonate with both new and established clients.
In her role, Heather is committed to fostering a data-driven culture within her team, ensuring that insights gleaned from market analysis inform every aspect of their outreach strategy. By utilizing her exceptional presentation skills, she effectively communicates complex concepts surrounding genetic testing and rare diseases, making them accessible and relevant to HCPs across her expansive territory. Heather's ability to revamp value propositions not only strengthens Syneos Health's corporate brand but also solidifies long-term relationships with clients, enhancing customer retention and satisfaction.
Her dynamic leadership style encourages collaboration and innovation, empowering her team to tackle challenges with a problem-solving mindset. As she continues to drive exponential growth through the launch of new products and services, Heather remains focused on her mission: to ensure that healthcare providers have the tools and knowledge they need to make informed decisions in the rapidly evolving landscape of rare diseases.
