Heather Cross-Schroeder is a seasoned professional with over 20 years of extensive experience in the cosmetics and retail management sectors, currently serving as the Director of Specialty Accounts at Shiseido. In this pivotal role, Heather is instrumental in driving cross-channel gross to net retail sales...
Heather Cross-Schroeder is a seasoned professional with over 20 years of extensive experience in the cosmetics and retail management sectors, currently serving as the Director of Specialty Accounts at Shiseido. In this pivotal role, Heather is instrumental in driving cross-channel gross to net retail sales growth, ensuring that all categories within Specialty Doors meet or exceed their sales targets. Her expertise in strategic sales and planning analysis allows her to effectively navigate the complexities of stock sell-in and sell-through, as well as stock assortment planning, ensuring optimal inventory levels that align with consumer demand.
Heather's leadership extends beyond sales metrics; she is a key liaison between various cross-functional teams and account teams, orchestrating the development of comprehensive marketing calendars and innovative programs. Her ability to build and execute marketing strategies is complemented by her proficiency in event development and merchandising execution, which are critical for enhancing brand visibility and consumer engagement in the luxury goods market.
Additionally, Heather's certification in profiling for Talent Plus, along with her experience in managing relationships with major retailers like Dillard’s, positions her as a knowledgeable resource in brand management and retail strategy. Her skills in forecasting and visual merchandising further enhance her capability to drive sales and elevate the consumer experience. As she continues to lead initiatives that align with Shiseido's vision, Heather remains committed to fostering collaboration and innovation, ensuring that the organization not only meets its sales goals but also strengthens its position as a leader in the beauty industry.
