Heather Cicek is a dynamic Design Director of Sportswear at NYDJ Apparel, LLC (Sunrise Brands), where she leverages over a decade of industry experience to drive innovation and elevate the brand's presence in the competitive women's sportswear market. In her current role, Heather leads a...
Heather Cicek is a dynamic Design Director of Sportswear at NYDJ Apparel, LLC (Sunrise Brands), where she leverages over a decade of industry experience to drive innovation and elevate the brand's presence in the competitive women's sportswear market. In her current role, Heather leads a talented design team, focusing on the creation of seasonal concepts that harmonize print, color, fabric, and trim direction with the latest trends and the brand's identity. Her strategic vision has been instrumental in launching successful new divisions, including Sculpt-her, Statement, and Forever Comfort, which have significantly expanded NYDJ's product offerings and appeal.
Heather's expertise lies in balancing creative vision with marketability, ensuring that each design not only resonates with consumers but also aligns with cost structures and production capabilities. Her proficiency in trend analysis and fabric development allows her to stay ahead of the curve, delivering on-trend designs that drive sales and foster consumer demand. She excels in communicating design strategies clearly to merchandising and sales teams, facilitating a collaborative approach that enhances the overall product development process.
With a strong background in branding, apparel sourcing, and technical design, Heather is adept at creating comprehensive tech packs that streamline production while maintaining high-quality standards. Her specialization in wovens and sweaters further enriches her design portfolio, making her a key player in shaping the future of NYDJ Sportswear. As she continues to push the boundaries of women's sportswear, Heather remains committed to delivering innovative, stylish, and functional apparel that empowers women to feel confident and comfortable in their everyday lives.
