As the Associate Director at Smoking Gun Agency, Hayley Peters is a strategic communications specialist dedicated to crafting insight-driven, creative PR campaigns that resonate deeply with audiences. With a keen ability to dissect and understand the nuances of brands, their target demographics, and the competitive...
As the Associate Director at Smoking Gun Agency, Hayley Peters is a strategic communications specialist dedicated to crafting insight-driven, creative PR campaigns that resonate deeply with audiences. With a keen ability to dissect and understand the nuances of brands, their target demographics, and the competitive landscape, Hayley excels in developing strategic plans that address specific communication challenges. Her passion for strategic planning not only fuels her own work but also extends to training and mentoring her team, ensuring they are equipped with the skills necessary to navigate the complexities of modern PR.
In her current role, Hayley is responsible for delivering ingenious campaigns that not only capture attention but also foster genuine engagement with brands. Her expertise in media relations, corporate communications, and integrated marketing allows her to create multifaceted strategies that leverage various channels, including social media and digital marketing, to maximize impact. She is particularly adept at thought leadership initiatives, helping brands establish themselves as industry authorities while enhancing their reputation management efforts.
As a key member of the senior management team, Hayley plays a pivotal role in inspiring creativity and innovation within the agency. She leads brainstorming sessions that encourage out-of-the-box thinking, ensuring that each campaign is rooted in solid insights and tailored to meet the unique needs of clients. Her commitment to excellence in marketing strategy and communications not only drives the success of her projects but also positions Smoking Gun Agency as a leader in the PR landscape.
