Hatun Aytug is a distinguished global executive and leader at !dea Generation LLC Consulting, where she leverages her extensive experience in business transformation to drive impactful change across various sectors, particularly in fashion and consumer goods. In her current role, Hatun is instrumental in re-engineering...
Hatun Aytug is a distinguished global executive and leader at !dea Generation LLC Consulting, where she leverages her extensive experience in business transformation to drive impactful change across various sectors, particularly in fashion and consumer goods. In her current role, Hatun is instrumental in re-engineering regional and global operating models, focusing on optimizing processes in operations, manufacturing, product development, sourcing, and the delivery of finished goods. Her strategic approach not only enhances efficiency but also aligns stakeholder needs with overarching business objectives, ensuring that all initiatives resonate with the company’s vision.
At !dea Generation, Hatun has spearheaded key projects that exemplify her expertise in global operations management and change management. She has successfully led cross-functional teams in the development of innovative solutions for high-profile clients such as TinkerTailor.com, Alexander Wang, negativeunderwear.com, Aiden + Anais, and 7 for All Mankind. Her ability to blend business acumen with a creative design aesthetic has proven crucial in reducing complexity within supply chains and fostering collaboration among diverse teams.
Hatun's proficiency in cost optimization and organizational leadership has positioned her as a trusted advisor in the industry, empowering brands to navigate the challenges of a rapidly evolving market. With a keen eye for fashion design and a deep understanding of sourcing strategies, she continues to drive excellence in every project she undertakes, making her a valuable asset to !dea Generation and the broader fashion community.
