As the Director of Marketing and Communications at The American University of Rome, Harry Greiner leverages over two decades of experience to drive strategic initiatives that enhance the institution's visibility and engagement within the higher education landscape. His role encompasses a diverse array of responsibilities,...
As the Director of Marketing and Communications at The American University of Rome, Harry Greiner leverages over two decades of experience to drive strategic initiatives that enhance the institution's visibility and engagement within the higher education landscape. His role encompasses a diverse array of responsibilities, from overseeing comprehensive marketing campaigns to managing the university's brand development and digital presence. Harry's expertise in both traditional and digital marketing channels allows him to craft compelling narratives that resonate with prospective students, parents, and stakeholders, effectively positioning the university as a premier choice for higher education in Italy.
Key projects under Harry's leadership include the successful launch of targeted email marketing campaigns that have significantly increased enrollment rates, as well as the development of innovative social media strategies that foster community engagement and enhance the university's online reputation. His ability to inspire and train teams ensures that all marketing efforts are aligned with the university's mission and values, while also encouraging creativity and collaboration among staff.
Harry's background in journalism enriches his approach to communication, allowing him to create authentic content that tells the story of The American University of Rome in a way that is both engaging and informative. His skills in management and creative direction enable him to navigate the complexities of higher education marketing, ensuring that the institution remains competitive in an ever-evolving landscape. As a self-starter, Harry thrives in dynamic environments, whether leading large teams or executing projects independently, making him an invaluable asset to the university's mission of academic excellence and cultural exchange.
