Hannelore Freer serves as a Senior Project Manager at Gap Inc., where she plays a pivotal role in shaping the retail landscape across Latin America through innovative store design and franchise architecture. With over 20 years of extensive experience in retail environment design and project...
Hannelore Freer serves as a Senior Project Manager at Gap Inc., where she plays a pivotal role in shaping the retail landscape across Latin America through innovative store design and franchise architecture. With over 20 years of extensive experience in retail environment design and project management, Hannelore has developed a reputation for excellence in executing complex roll-outs and flagship store designs that resonate with consumers. Her expertise extends to establishing global design standards that not only enhance brand identity but also elevate the customer experience.
Currently, Hannelore leads a dynamic creative services team focused on delivering visually compelling and strategically sound retail environments. Her role involves overseeing the entire design process, from concept development to design review, ensuring that each project aligns with Gap Inc.’s brand vision and operational goals. Hannelore is adept at visual merchandising, leveraging her architectural design skills to create engaging spaces that drive sales and customer loyalty.
In addition to her project management acumen, Hannelore is recognized for her negotiation skills and her ability to recruit and train new talent within the organization. Her proficiency in tools such as Microsoft Excel and Adobe InDesign further enhances her capability to manage complex design projects efficiently. Hannelore’s commitment to fostering a collaborative work environment and her passion for brand management have made her a respected leader in the industry. As she continues to push the boundaries of retail design, Hannelore remains dedicated to delivering exceptional results that reflect the evolving needs of consumers in the LATAM market.
