Hank Berkowitz serves as the Managing Principal at HB Publishing & Marketing Company, LLC, where he expertly navigates the intricate landscape of content marketing at the intersection of words and numbers. With over 20 years of P&L experience, Hank has established himself as a formidable...
Hank Berkowitz serves as the Managing Principal at HB Publishing & Marketing Company, LLC, where he expertly navigates the intricate landscape of content marketing at the intersection of words and numbers. With over 20 years of P&L experience, Hank has established himself as a formidable business builder and strategist within the professional publishing and online information sectors. His specialized focus on finance, accounting, wealth management, legal, insurance, and related trade associations has positioned him as a trusted resource for professionals seeking to enhance their market presence.
At HB Publishing, Hank oversees client development and project execution, ensuring that each initiative aligns with the unique needs of wealth advisors, CPAs, estate planners, and high-risk insurance professionals. His expertise in technical editing and analytics allows him to craft compelling content that resonates with target audiences while driving measurable results. Hank is also the lead author of a weekly blog that delves into the nuances of online marketing strategies, providing valuable insights for B2B professionals looking to optimize their outreach efforts.
In addition to his blog, Hank is a co-author and featured presenter of the annual Wealth Advisor Confidence Survey™, a pivotal resource that gauges industry sentiment and trends. His ability to forge strategic partnerships and leverage e-commerce solutions has been instrumental in expanding HB Publishing's reach and impact. With a keen understanding of project management and advertising, Hank continues to lead innovative initiatives that empower professionals in the financial sector to thrive in an increasingly competitive landscape.