Hande Çıtakoğlu serves as the eCommerce and Online Marketing Applications Owner at Sony Europe, where she leverages over 20 years of experience in Information Systems and Technology to drive innovation and efficiency across multiple platforms. With a robust engineering background, Hande excels in managing a...
Hande Çıtakoğlu serves as the eCommerce and Online Marketing Applications Owner at Sony Europe, where she leverages over 20 years of experience in Information Systems and Technology to drive innovation and efficiency across multiple platforms. With a robust engineering background, Hande excels in managing a diverse portfolio of over 20 service components, ensuring that each platform is not only created with precision but also maintained and optimized throughout its lifecycle. Her role involves strategic oversight from the initial budget discussions to evaluating new initiatives, which requires a strong analytical mind and a keen business focus.
In her current position, Hande is responsible for estimating and planning the roadmap for all European eCommerce platforms, a task that necessitates exceptional project management skills and a deep understanding of customer journeys. She employs agile methodologies to foster collaboration within her multi-cultural teams, ensuring that projects are executed efficiently and effectively. Hande's expertise in conflict resolution and negotiation plays a crucial role in aligning stakeholders and driving consensus on key initiatives.
Key projects under her leadership have included the implementation of advanced online marketing strategies that enhance user engagement and conversion rates, as well as the integration of cutting-edge technologies to streamline operations. Her strategic thinking and goal-setting capabilities have positioned her as a vital contributor to Sony Europe's digital transformation efforts. With a commitment to continuous improvement, Hande Çıtakoğlu remains at the forefront of eCommerce innovation, driving results that not only meet but exceed business objectives.
