Hamish Smyth is an Australian-born, New York-based designer whose innovative approach to brand identity and design history has made a significant impact in the creative industry. As a co-founder of Standards Manual, he plays a pivotal role in preserving and celebrating design heritage through meticulously...
Hamish Smyth is an Australian-born, New York-based designer whose innovative approach to brand identity and design history has made a significant impact in the creative industry. As a co-founder of Standards Manual, he plays a pivotal role in preserving and celebrating design heritage through meticulously curated publications that serve as invaluable resources for designers, historians, and enthusiasts alike. His expertise in graphic design, art direction, and typography informs the thoughtful selection of works that Standards Manual showcases, ensuring that each publication not only educates but also inspires.
At Standards, Hamish is deeply involved in key projects that explore the intersection of design and culture, often collaborating with renowned designers and institutions to highlight the importance of brand guidelines and visual identity systems. His commitment to quality is evident in the way he integrates traditional design principles with modern technology, exemplified by the development of Standards, a cutting-edge design tool that empowers brands to build and maintain their guidelines online. This platform reflects his belief in the necessity of cohesive corporate identity and branding in today’s fast-paced digital landscape.
Hamish’s extensive skill set, which includes logo design, concept development, and wayfinding, allows him to approach projects with a holistic perspective. His work not only enhances brand visibility but also fosters a deeper understanding of the role design plays in shaping perceptions. As a thought leader in the design community, Hamish Smyth continues to push the boundaries of what is possible in branding and design, making him a key figure in the ongoing dialogue about the future of visual communication.
