Hamid Rashidi, the sole proprietor of DesignZone since 1991, has established himself as a pivotal figure in the graphic design industry, leveraging over three decades of experience to deliver innovative design solutions. His expertise spans a diverse array of projects, including product catalogs, packaging, brochures,...
Hamid Rashidi, the sole proprietor of DesignZone since 1991, has established himself as a pivotal figure in the graphic design industry, leveraging over three decades of experience to deliver innovative design solutions. His expertise spans a diverse array of projects, including product catalogs, packaging, brochures, and promotional materials for notable clients such as the Orchid Society, Chevron Research, and the Red Cross. Hamid's approach to design is rooted in his ability to create visual layers of information, achieved through meticulous questioning and active listening. This client-centric methodology ensures that each project not only meets but exceeds expectations, resulting in compelling visual narratives that resonate with target audiences.
At DesignZone, Hamid has successfully managed key projects that showcase his proficiency in Adobe Creative Suite, particularly in Adobe Illustrator and FlexiSign, allowing him to produce eye-catching graphics and layouts that elevate brand identities. His work on wine and beer labels exemplifies his keen eye for detail and understanding of market trends, while his experience in catalog design highlights his ability to convey complex product information in an engaging format. Additionally, Hamid's background as Creative Director at Otto Frei from 1992 to 2016 further solidified his reputation for excellence in printable materials, where he honed his skills in marketing and logo design.
As a fast learner who thrives on new challenges, Hamid remains committed to pushing the boundaries of graphic design. His passion for photography and visual storytelling continues to inspire his work at DesignZone, where he consistently seeks opportunities to innovate and enhance the visual communication landscape.
