Halina Franczak serves as the Director of Marketing & Communication for Deloitte in Central Europe and Poland, where she plays a pivotal role in shaping the firm’s strategic vision and enhancing its market presence. With a strong focus on corporate sustainability and responsibility, Halina leads...
Halina Franczak serves as the Director of Marketing & Communication for Deloitte in Central Europe and Poland, where she plays a pivotal role in shaping the firm’s strategic vision and enhancing its market presence. With a strong focus on corporate sustainability and responsibility, Halina leads initiatives aimed at climate transformation across Poland and the Baltics. Her expertise is particularly evident in her management of the company’s commitment to the Science Based Targets initiative (SBTi), which underscores Deloitte’s dedication to achieving net-zero emissions.
As a co-organizer and board member of the Deloitte Poland Foundation, Halina actively drives community engagement and corporate social responsibility projects that align with Deloitte's broader mission. Her leadership in transitioning vendors to net-zero campaigns and implementing ISO 14001 standards showcases her ability to integrate sustainability into business processes effectively.
In her role overseeing Clients and Markets in Poland, Halina leverages her extensive skills in strategy development, marketing strategy, and business process improvement to enhance client relationships and drive growth. Her proficiency in change management and project portfolio management enables her to navigate complex business environments and deliver impactful solutions. Halina’s commitment to competitive analysis and marketing research further positions her as a thought leader in the industry, ensuring that Deloitte remains at the forefront of innovation and sustainability in the consulting landscape. Through her multifaceted approach, Halina Franczak exemplifies the integration of strategic marketing and corporate responsibility, making significant strides in advancing Deloitte’s mission in Central Europe.
