Haeyin Loke serves as the Group Creative Director at Deloitte, where she leverages her extensive expertise in user experience (UX) management to drive innovation across various sectors. Based in the New York studio, Haeyin leads a talented team of designers, focusing on enhancing consumer experiences...
Haeyin Loke serves as the Group Creative Director at Deloitte, where she leverages her extensive expertise in user experience (UX) management to drive innovation across various sectors. Based in the New York studio, Haeyin leads a talented team of designers, focusing on enhancing consumer experiences in the rapidly evolving landscape of Advanced Retail and Industrial Manufacturing IoT. Her role is pivotal in bridging the gap between cutting-edge design and strategic business pursuits, ensuring that user-centric principles are at the forefront of every project.
Haeyin's approach is deeply rooted in a comprehensive understanding of interaction design, usability, and human-computer interaction. She employs advanced user research methods to gather behavioral analytics, which inform the development of B2C and B2B experience platforms. By integrating these insights into the design process, Haeyin not only enhances usability but also drives engagement and satisfaction among end-users. Her proficiency in tools like Axure and her ability to create wireframes allow her team to visualize complex ideas and translate them into intuitive digital solutions.
In addition to her project work, Haeyin is instrumental in fostering design partnerships across Deloitte's national studio network. She collaborates with consulting partners to integrate service and platform alliances, ensuring a cohesive approach to design that enhances overall business strategy. Her commitment to academic partnerships further enriches her team's capabilities, allowing them to stay at the forefront of industry trends and innovations. Through her leadership, Haeyin Loke is not just shaping the future of design at Deloitte; she is redefining how businesses engage with their customers in an increasingly digital world.
