As the Dealer Principal at BMW Bedfordview, Guy Kilfoil leverages over 15 years of management experience in the luxury automotive sector, specifically with renowned OEMs like Mercedes-Benz and BMW. His extensive background encompasses both strategic oversight and hands-on operational expertise, making him a pivotal figure...
As the Dealer Principal at BMW Bedfordview, Guy Kilfoil leverages over 15 years of management experience in the luxury automotive sector, specifically with renowned OEMs like Mercedes-Benz and BMW. His extensive background encompasses both strategic oversight and hands-on operational expertise, making him a pivotal figure in the dealership's success. Under his leadership, the dealership has not only achieved remarkable profitability but has also garnered multiple awards, reflecting a commitment to excellence in customer experience and satisfaction.
Guy's role encompasses full profit and loss responsibility, allowing him to implement effective marketing strategies and optimize operational efficiencies. He oversees a dedicated team of 106 staff members, fostering a culture of collaboration and innovation. His proficiency in digital transformation has been instrumental in enhancing the dealership's online presence and customer engagement through targeted digital media campaigns, email marketing, and experiential marketing initiatives.
Key projects under his stewardship include the successful launch of community-driven events that strengthen brand loyalty and elevate the customer experience. Guy's expertise in media relations and press releases ensures that the dealership maintains a strong public profile, while his skills in event planning and direct marketing drive customer acquisition and retention. As the automotive industry continues to evolve, Guy remains at the forefront, adeptly navigating the complexities of retail and digital strategy to position BMW Bedfordview as a leader in the luxury automotive market.
