Gus Aldana serves as the Senior Director of Demand Partnerships at MediaAlpha, where he leverages his extensive experience in the Lead Generation industry to drive strategic initiatives that enhance the company's market position. With a robust background in sales and a keen understanding of marketing...
Gus Aldana serves as the Senior Director of Demand Partnerships at MediaAlpha, where he leverages his extensive experience in the Lead Generation industry to drive strategic initiatives that enhance the company's market position. With a robust background in sales and a keen understanding of marketing technology, Gus plays a pivotal role in forging and nurturing partnerships that connect brands with consumers at critical decision-making moments. His leadership in managing demand partnerships has been instrumental in optimizing MediaAlpha's platforms, which facilitate over 50 million advertising transactions annually and account for more than $500 million in advertising spend across diverse sectors, including insurance, travel, and personal finance.
At MediaAlpha, Gus is currently spearheading key projects focused on enhancing conversion optimization and refining marketing strategies that align with the evolving needs of clients. His expertise in Cost Per Lead (CPL) models and direct sales enables him to develop innovative solutions that not only drive revenue but also improve client satisfaction. By utilizing advanced tools such as Salesforce.com, he streamlines sales operations and enhances account management processes, ensuring that partnerships are not only established but also sustained for long-term success.
Gus's proficiency in Search Engine Optimization (SEO) and web marketing further complements his role, allowing him to implement data-driven strategies that maximize lead generation and foster new business development. His commitment to excellence and a results-oriented approach make him a key asset to MediaAlpha, as he continues to navigate the complexities of the marketing technology landscape and deliver exceptional value to both partners and consumers alike.
