Guillaume Kendall, as the Founder of Attention Exchange® (Zedosh Limited), is at the forefront of transforming the attention economy into a fair marketplace where both brands and consumers can thrive. With a deep understanding of the intersection between technology and consumer behavior, Guillaume is leveraging...
Guillaume Kendall, as the Founder of Attention Exchange® (Zedosh Limited), is at the forefront of transforming the attention economy into a fair marketplace where both brands and consumers can thrive. With a deep understanding of the intersection between technology and consumer behavior, Guillaume is leveraging cutting-edge AI and Open Banking data to create innovative solutions that empower brands to hyper-target consumers. His current projects focus on developing predictive analytics tools that anticipate future purchasing behaviors, enabling brands to engage with consumers in a more meaningful and personalized manner.
In an era where privacy concerns and regulations like iOS ATT are reshaping digital marketing, Guillaume's approach is refreshingly consent-driven and cookieless. By ensuring that consumers have control over their data while still allowing brands to connect with interested shoppers, he is pioneering a new standard for ethical marketing practices. His expertise in offshore software development, product design, and cloud computing plays a crucial role in the seamless integration of these technologies, ensuring that the platform remains robust and scalable.
Guillaume's skills in negotiation, selling, and business development are instrumental in fostering partnerships that enhance the platform's reach and effectiveness. His vision for Attention Exchange® is not just about driving sales; it’s about creating a sustainable ecosystem where consumers are rewarded for their attention and brands can build lasting relationships with their audiences. Through his leadership, Attention Exchange® is poised to redefine how brands interact with consumers in an increasingly complex digital landscape.
