Guilherme Cruz is a distinguished Partner at McKinsey & Company, based in New York City, where he leverages his extensive expertise in the Technology, Media, and Telecom (TMT) sectors, as well as Industrials, to provide strategic and operational guidance to executives and boards. With a...
Guilherme Cruz is a distinguished Partner at McKinsey & Company, based in New York City, where he leverages his extensive expertise in the Technology, Media, and Telecom (TMT) sectors, as well as Industrials, to provide strategic and operational guidance to executives and boards. With a unique focus on the intersection of Growth and Technology, Guilherme has become a trusted advisor for organizations navigating the complexities of digital transformation and market expansion. His global experience, which spans across North America, Europe, and Asia, allows him to bring diverse perspectives and innovative solutions to his clients.
Throughout his career at McKinsey, Guilherme has led or contributed to over 80 projects, showcasing his adeptness in management consulting and business strategy. His notable projects include driving growth strategies for emerging markets, enhancing marketing effectiveness, and optimizing sales operations for leading firms in the TMT and industrial sectors. A core member of the Technology, Media & Telecom; Growth, Marketing & Sales; and Digital and Analytics practices, he is at the forefront of helping organizations harness the power of data analytics and digital tools to achieve sustainable growth.
Guilherme’s skill set is complemented by his deep understanding of economics and product development, making him a valuable asset in shaping business strategies that respond to evolving market dynamics. His commitment to driving quantum advancements in technology further underscores his role as a thought leader in the industry. As he continues to advise high-profile clients, Guilherme remains dedicated to fostering innovation and operational excellence, ensuring that organizations are well-equipped to thrive in an increasingly competitive landscape.
