Gretchen Scheiman brings over 25 years of extensive experience in driving impactful marketing strategies across both public and private sectors, making her a formidable force in the marketing landscape. As the Executive Vice President of Marketing and Operations at Alchemy Worx, she leverages her deep...
Gretchen Scheiman brings over 25 years of extensive experience in driving impactful marketing strategies across both public and private sectors, making her a formidable force in the marketing landscape. As the Executive Vice President of Marketing and Operations at Alchemy Worx, she leverages her deep expertise in integrated marketing and digital strategy to enhance client engagement and retention through innovative email and SMS campaigns. Under her leadership, Alchemy Worx has successfully rebranded and relaunched its website, showcasing the agency's commitment to delivering tailored marketing solutions at scale.
Gretchen's impressive portfolio includes collaborations with Fortune 100 companies such as American Express and Citibank, as well as notable organizations like the American Cancer Society and RandomHouse. This breadth of experience equips her with a unique perspective on the intricacies of loyalty marketing and e-commerce, allowing her to develop strategies that resonate with diverse audiences. Her proficiency in profit and loss management ensures that her teams not only create compelling marketing initiatives but also drive measurable results that contribute to the bottom line.
At Alchemy Worx, Gretchen is currently spearheading key projects that focus on enhancing multi-channel marketing efforts and optimizing loyalty programs. Her strategic vision and hands-on approach empower her team to navigate the rapidly evolving digital landscape, ensuring that clients receive the highest level of service and expertise. With a passion for fostering innovation and efficiency, Gretchen is dedicated to positioning Alchemy Worx as a leader in the engagement marketing space, driving success for both the agency and its clients.
