As the Snapdragon Insiders Program Lead at Qualcomm, Greg Crockart leverages his extensive background in multi-screen marketing and digital strategy to elevate the Snapdragon brand among tech enthusiasts and consumers. With a career that began in the nascent days of the web, Greg's journey has...
As the Snapdragon Insiders Program Lead at Qualcomm, Greg Crockart leverages his extensive background in multi-screen marketing and digital strategy to elevate the Snapdragon brand among tech enthusiasts and consumers. With a career that began in the nascent days of the web, Greg's journey has equipped him with a unique perspective on the evolution of digital media and mobile marketing. His pivotal role in launching Peugeot's first multilingual website laid the groundwork for his expertise in online advertising and digital engagement, which he has honed through various key positions in the industry.
In his current role, Greg is responsible for the strategic planning and execution of the Snapdragon Insiders program, which aims to foster brand advocacy and preference for Snapdragon technology. As the program enters its third year, Greg has spearheaded initiatives that not only enhance consumer awareness but also create a vibrant community of tech aficionados who are passionate about mobile devices and innovation. His adeptness in CRM and PPC strategies has been instrumental in driving targeted outreach and engagement, ensuring that the program resonates with its audience.
Greg's international business experience further enriches his approach, allowing him to navigate diverse markets and consumer behaviors effectively. His commitment to outdoor advertising and digital strategy has positioned the Snapdragon Insiders program as a leading voice in the competitive landscape of mobile technology. By blending creativity with data-driven insights, Greg continues to push the boundaries of what is possible in mobile marketing, making significant contributions to Qualcomm's mission of advancing the future of connectivity.
