Greg Cardone serves as the Senior Director of Data Strategy & Analytics at Epsilon, where he leverages his extensive experience in digital media to drive innovative, data-driven solutions for both internal teams and external clients. With a robust background in programmatic strategy and media buying,...
Greg Cardone serves as the Senior Director of Data Strategy & Analytics at Epsilon, where he leverages his extensive experience in digital media to drive innovative, data-driven solutions for both internal teams and external clients. With a robust background in programmatic strategy and media buying, Greg excels at transforming complex data sets into actionable insights that enhance advertising effectiveness and optimize marketing campaigns. His expertise in data segmentation and activation allows him to tailor strategies that resonate with target audiences, ensuring that every media dollar spent delivers measurable results.
At Epsilon, Greg is currently spearheading key projects that focus on integrating advanced analytics into digital strategies, enabling clients to navigate the evolving landscape of advertising with confidence. His role involves not only consulting on best practices but also mentoring teams to harness the power of tools like Google Analytics and DoubleClick for more effective ad serving and campaign management. By fostering a culture of collaboration and innovation, Greg empowers his team to explore new avenues in display advertising and PPC, ultimately driving product evolution and enhancing client satisfaction.
With a keen eye for emerging trends in digital strategy, Greg is committed to simplifying complex solutions, making them accessible and actionable for clients across various industries. His passion for analytics and digital media positions him as a thought leader in the field, dedicated to delivering impactful results and shaping the future of advertising at Epsilon.
