Greg Barnes serves as the Director of Marketing at Citadel, a subsidiary of Covertius, where he leverages his extensive lifecycle marketing expertise to drive impactful strategies that resonate within the technology sector. With a robust background in lead generation, branding, and public relations, Greg is...
Greg Barnes serves as the Director of Marketing at Citadel, a subsidiary of Covertius, where he leverages his extensive lifecycle marketing expertise to drive impactful strategies that resonate within the technology sector. With a robust background in lead generation, branding, and public relations, Greg is adept at crafting compelling narratives that elevate Citadel’s positioning in the competitive landscape of information security solutions. His role encompasses the critical responsibilities of shaping messaging, pricing, promotion, and sales enablement for Citadel’s innovative technology offerings.
Greg's strategic planning is deeply rooted in a data-driven approach, allowing him to develop integrated marketing campaigns that not only capture attention but also deliver measurable business success. By collaborating cross-functionally with Corporate Marketing, Customer Marketing, Demand Generation, Product Strategy, Product Management, Services, and Sales teams, he ensures that all marketing initiatives align with Citadel's overarching goals. His focus on technology-driven solutions enables him to harness the latest trends in digital marketing, including social media and viral marketing tactics, to engage target audiences effectively.
Currently, Greg is spearheading several key projects aimed at enhancing Citadel's market presence and driving customer engagement. His innovative mindset and ability to adapt to the ever-evolving landscape of information security make him a valuable asset to the organization. As he continues to explore new avenues for growth, Greg remains committed to delivering exceptional results that not only meet but exceed the expectations of Citadel's clients and stakeholders.
