Greg Accetturo is a dynamic and transformational marketing leader currently operating as a self-employed marketing consultant specializing in the medical device sector. With a robust background in product marketing, Greg excels in leveraging market data and fostering departmental synergies to drive the successful launch of...
Greg Accetturo is a dynamic and transformational marketing leader currently operating as a self-employed marketing consultant specializing in the medical device sector. With a robust background in product marketing, Greg excels in leveraging market data and fostering departmental synergies to drive the successful launch of innovative medical products. His expertise lies in developing comprehensive product roadmaps that are not only market-focused but also aligned with the strategic goals of the organization.
At the heart of Greg's approach is his ability to create cross-functional launch plans that galvanize the entire organization, ensuring that all stakeholders—from C-suite executives to sales teams—are aligned and invested in the product's success. He has a proven track record of winning buy-in from key stakeholders, which is crucial for introducing market-leading products while effectively phasing out underperforming offerings.
Greg's experience encompasses both upstream and downstream marketing strategies, allowing him to energize teams across the spectrum. He has successfully led initiatives in sales management and marketing communications, focusing on disposables and other medical device categories. His leadership style is characterized by collaboration and innovation, as he marries product and process improvements to enhance overall performance. With a keen eye for market trends and a commitment to sustainable growth, Greg Accetturo is well-equipped to guide organizations in navigating the complexities of the medical device landscape, driving substantial sales gains and establishing a competitive edge.
