As the Creative and IT Manager at the Anne Arundel Economic Development Corporation (AAEDC), Grayson Orphe plays a pivotal role in shaping the organization’s visual identity and enhancing its outreach through innovative marketing strategies. With a Bachelor of Fine Arts in Graphic Design and over...
As the Creative and IT Manager at the Anne Arundel Economic Development Corporation (AAEDC), Grayson Orphe plays a pivotal role in shaping the organization’s visual identity and enhancing its outreach through innovative marketing strategies. With a Bachelor of Fine Arts in Graphic Design and over 15 years of experience across federal, state, and private sectors, Grayson expertly navigates the complexities of brand management and digital communication. His responsibilities encompass the development and execution of comprehensive marketing campaigns for significant events such as Maryland Millions, Money Maryland, MACo, and Business Development Week Anne Arundel.
Grayson’s expertise extends to creating and maintaining a diverse range of print and digital collateral, including flyers, brochures, infographics, and tradeshow materials. His proficiency in graphic design software such as Adobe Illustrator, combined with his skills in video production and editing, allows him to craft compelling visual narratives that resonate with target audiences. Grayson is also adept at leveraging social media platforms to amplify the reach of AAEDC’s initiatives, ensuring that the organization remains at the forefront of economic development conversations in the region.
In addition to his creative responsibilities, Grayson’s role involves program management, where he collaborates with various stakeholders to align marketing efforts with organizational goals. His ability to blend creativity with strategic thinking not only enhances AAEDC’s branding efforts but also fosters a vibrant community of businesses and entrepreneurs in Anne Arundel County. Through his work, Grayson continues to drive impactful change, making significant contributions to the economic landscape of the region.
