Grayce McCormick, the Founder and CEO of Lightfinder Public Relations, has established herself as a formidable force in the public relations landscape, particularly within the arts and entertainment sectors. With two decades of experience, Grayce has cultivated a deep understanding of the unique challenges and...
Grayce McCormick, the Founder and CEO of Lightfinder Public Relations, has established herself as a formidable force in the public relations landscape, particularly within the arts and entertainment sectors. With two decades of experience, Grayce has cultivated a deep understanding of the unique challenges and opportunities that clients face in these dynamic industries. Her ASCAP certification in music publishing and licensing further enhances her expertise, allowing her to navigate the intricate intersections of media, music, and public perception effectively.
At Lightfinder PR, which she founded in 2014, Grayce leads a dedicated team that specializes in crafting tailored public relations strategies for a diverse array of clients, including nonprofits, educational institutions, and veteran affairs organizations. Under her leadership, Lightfinder has developed a reputation for delivering polished creative campaigns that resonate with target audiences and drive meaningful engagement. Key projects have included high-profile media placements, strategic messaging initiatives, and impactful internal communications that elevate client narratives and foster community connections.
Grayce's skill set is extensive, encompassing artist relations, customer relationship management (CRM), and broadcast communications. Her entrepreneurial spirit and innovative approach to public relations have positioned Lightfinder as a go-to partner for organizations seeking to amplify their voices and achieve their goals. As she continues to guide her clients toward success, Grayce remains committed to illuminating their brilliance and ensuring their stories are told with authenticity and passion.
