Grace Montgomery is a dynamic Associate Director of Content Strategy at Dotdash Meredith, where she harnesses over a decade of experience in marketing and strategic development across a diverse portfolio of digital brands. In her current role, Grace is instrumental in shaping the creative strategy...
Grace Montgomery is a dynamic Associate Director of Content Strategy at Dotdash Meredith, where she harnesses over a decade of experience in marketing and strategic development across a diverse portfolio of digital brands. In her current role, Grace is instrumental in shaping the creative strategy for content that resonates with Home-CPG, Retail, and Tech advertisers. Her keen ability to identify and leverage the latest industry trends allows her to craft impactful marketing campaigns that not only engage audiences but also drive measurable results.
Grace excels in her capacity as a cross-functional leader, seamlessly integrating insights from various teams to ensure cohesive execution from concept to activation. She meticulously manages project timelines and budgets, ensuring that all campaigns are delivered on schedule and within financial parameters. Her expertise in KPI optimization allows her to refine strategies continuously, ensuring that each campaign meets its objectives and maximizes ROI.
A collaborative and creative problem solver, Grace employs a data-driven approach to content strategy, utilizing tools like Google Analytics to inform her decisions. Her proficiency in Adobe Creative Suite and Adobe InDesign enables her to oversee the visual aspects of campaigns, ensuring they are not only strategically sound but also aesthetically compelling. Additionally, her experience in event planning and social media management further enhances her ability to create multifaceted campaigns that engage audiences across various platforms. As she continues to drive innovation at Dotdash Meredith, Grace Montgomery remains committed to delivering content that captivates and converts, solidifying her reputation as a leader in the digital marketing landscape.
