Grace Janes is a seasoned professional in strategic brand management, currently serving as the Director of Brand Management at Procter & Gamble. With over 17 years of experience in the Consumer Packaged Goods (CPG) industry, Grace has honed her expertise in driving brand growth through...
Grace Janes is a seasoned professional in strategic brand management, currently serving as the Director of Brand Management at Procter & Gamble. With over 17 years of experience in the Consumer Packaged Goods (CPG) industry, Grace has honed her expertise in driving brand growth through a multifaceted approach that integrates insights, analytics, and innovative strategies. In her current role within the Global Brand Building Innovation Team, she spearheads key projects that focus on enhancing brand equity and market presence across diverse product lines.
Grace's strategic acumen is exemplified in her ability to leverage consumer insights and market analysis to inform product innovation and advertising strategies. Her proficiency in omni-channel media and content integration ensures that brand messaging resonates with consumers across all touchpoints, fostering deeper engagement and loyalty. Additionally, her experience in portfolio management and initiative master planning has been instrumental in successfully launching new products that meet evolving consumer needs.
As a leader, Grace excels in cross-functional team collaboration, bringing together diverse talents to drive cohesive marketing strategies. Her background in shopper marketing and segmentation allows her to tailor initiatives that effectively reach target audiences, ultimately contributing to the overall growth of the business. With a passion for innovation and a commitment to excellence, Grace Janes continues to make a significant impact at Procter & Gamble, positioning the company for sustained success in the competitive CPG landscape.
