Grace Guo is a dynamic Senior Manager at CIBC, where she leverages her extensive background in analytical and data visualization to drive impactful customer experience (CX) strategies. With over four years of experience in the field, Grace has honed her expertise in utilizing advanced analytical...
Grace Guo is a dynamic Senior Manager at CIBC, where she leverages her extensive background in analytical and data visualization to drive impactful customer experience (CX) strategies. With over four years of experience in the field, Grace has honed her expertise in utilizing advanced analytical tools such as SQL, Tableau, and SPSS to extract meaningful insights from complex datasets. Her academic foundation, which includes a Master’s degree in Marketing from New York and a Bachelor’s degree in Economics and Statistics, equips her with a robust understanding of consumer behavior and market dynamics.
In her current role, Grace is instrumental in identifying key drivers and top issues affecting client segments, client journeys, and product offerings. By employing Voice of the Customer methodologies and integrating client information with business operational data, she collaborates with cross-functional teams to develop actionable strategies that enhance customer satisfaction and loyalty. Her ability to translate data into compelling narratives allows her to effectively communicate insights to product partners, ensuring that monthly updates are both informative and actionable.
Grace's proficiency in various analytical and data mining software, including MicroStrategy and Google Analytics, further amplifies her contributions to CIBC. She excels in quantitative research and market analysis, enabling her to uncover trends that inform strategic decision-making. As a passionate advocate for customer-centric solutions, Grace continues to push the boundaries of marketing analytics, driving innovation and excellence within the organization. Her commitment to enhancing customer experience through data-driven insights positions her as a key player in CIBC's mission to deliver exceptional service and value to its clients.
