Gourab Kundu currently serves as the Head of Digital Growth for Citi Wealth in Asia South, where he spearheads innovative strategies to enhance the digital experience for affluent clients across the region. With a strong focus on leveraging cutting-edge digital platforms, Gourab is dedicated to...
Gourab Kundu currently serves as the Head of Digital Growth for Citi Wealth in Asia South, where he spearheads innovative strategies to enhance the digital experience for affluent clients across the region. With a strong focus on leveraging cutting-edge digital platforms, Gourab is dedicated to transforming how Citi Wealth delivers financial services, ensuring that clients receive seamless access to a comprehensive suite of offerings. His role encompasses a wide array of responsibilities, including digital sales, client acquisition, and lifecycle management, all aimed at optimizing the customer journey and driving engagement.
Under Gourab's leadership, key projects have included the integration of advanced marketing technologies (Martech) to streamline operations and enhance customer interactions. By employing competitive analysis and growth strategies, he has successfully identified new opportunities for digital expansion, positioning Citi Wealth as a leader in the financial services sector. His expertise in organizational leadership and advertising has been instrumental in fostering a culture of innovation within the team, encouraging collaboration and creativity in developing solutions that meet the evolving needs of clients.
Gourab's commitment to excellence is evident in his strategic approach to transactional banking services, where he emphasizes the importance of user-friendly interfaces and robust security measures. As he continues to drive digital growth initiatives, Gourab remains focused on providing exceptional value to Citi Wealth clients, ensuring they have the tools and resources necessary to manage their financial futures effectively. His vision for the future of digital banking is not just about technology; it's about creating meaningful relationships and delivering personalized experiences that resonate with affluent clients across Asia.
