As the Director of Demand Generation at Marin Software, Gordon Ferris is at the forefront of transforming digital marketing strategies on a global scale. With a keen focus on rebuilding and optimizing demand generation initiatives across the US, EMEA, and APAC regions, he leverages his...
As the Director of Demand Generation at Marin Software, Gordon Ferris is at the forefront of transforming digital marketing strategies on a global scale. With a keen focus on rebuilding and optimizing demand generation initiatives across the US, EMEA, and APAC regions, he leverages his extensive expertise in performance marketing and go-to-market (GTM) strategies to drive measurable results. Gordon's role is pivotal in developing and deploying AI workflows that enhance operational efficiency, enabling the organization to stay ahead in an increasingly competitive landscape.
Under his leadership, Marin Software has seen a significant restructuring of team resources, achieving an impressive 80% reduction in costs while successfully bringing all marketing efforts in-house. This strategic move not only streamlines operations but also fosters a culture of innovation and agility within the team. Gordon's commitment to thought leadership is evident through his active participation in marketing events and presentations, where he shares insights on the integration of digital media and video strategies, as well as the latest trends in PPC and mobile marketing.
His ability to forge strategic partnerships and manage stakeholder relations has been instrumental in driving business development initiatives that align with Marin Software's vision. With a strong foundation in web analytics and technology integration, Gordon continues to push the boundaries of what is possible in demand generation, ensuring that the company remains a leader in the digital advertising space. His multifaceted skill set, combined with a transformative leadership style, positions him as a key player in shaping the future of digital marketing at Marin Software.
