Gonca Özdemir Özuysal serves as the Global Marketing Director for Marketing Growth & Transformation at Beko Global, where she is at the forefront of driving innovative marketing strategies that align with the company’s vision for sustainable growth. With a strong focus on purpose-driven branding, Gonca...
Gonca Özdemir Özuysal serves as the Global Marketing Director for Marketing Growth & Transformation at Beko Global, where she is at the forefront of driving innovative marketing strategies that align with the company’s vision for sustainable growth. With a strong focus on purpose-driven branding, Gonca leads the charge in creating impactful marketing initiatives that resonate with consumers while enhancing brand equity. Her expertise in market analysis and competitive analysis allows her to identify emerging trends and consumer needs, ensuring that Beko remains a leader in the global marketplace.
In her current role, Gonca has spearheaded key projects that involve implementing zero-based budgeting, which has not only optimized resource allocation but also fostered a culture of accountability and efficiency within the marketing teams. By creating cross-functional agile teams, she has enhanced collaboration across departments, enabling Beko to respond swiftly to market changes and consumer demands. Furthermore, Gonca is committed to elevating the marketing capabilities of over 800 marketers worldwide through customized training programs, empowering her team to embrace new strategies and tools that drive transformation.
Her leadership style is characterized by a collaborative approach, where she believes in growing together with her team members to achieve successful and satisfactory outcomes. With a keen interest in sustainability and beauty, Gonca integrates these values into her marketing strategies, ensuring that Beko not only meets business objectives but also contributes positively to society and the environment. Through her visionary leadership, Gonca Özdemir Özuysal is shaping the future of marketing at Beko Global, paving the way for innovative solutions and sustainable growth.
