Gobnait Will is a seasoned global marketing and communications professional with over 20 years of experience, particularly in the financial markets, retail, and wholesale banking sectors. As the PR Manager at BT, Gobnait plays a pivotal role in shaping the media and public relations strategy...
Gobnait Will is a seasoned global marketing and communications professional with over 20 years of experience, particularly in the financial markets, retail, and wholesale banking sectors. As the PR Manager at BT, Gobnait plays a pivotal role in shaping the media and public relations strategy for two of the company’s largest global industry practices: banking & financial markets and retail & consumer goods. Her expertise lies in crafting integrated marketing communications plans that not only align with business objectives but also resonate with target audiences across diverse platforms.
In her current role, Gobnait leads a dynamic team focused on content creation, which includes developing compelling press releases, insightful blogs, and engaging newsletters that reflect BT’s corporate messaging. She is instrumental in providing PR support for industry events, ensuring that BT’s presence is impactful and aligned with its strategic goals. Gobnait’s ability to identify news hooks and compelling stories has positioned her as a thought leader in the industry, enabling BT to maintain a competitive edge in a rapidly evolving market.
Her extensive background in financial services, coupled with her strategic planning skills, allows her to navigate the complexities of the banking and retail sectors effectively. Gobnait’s proven track record in delivering results under tight deadlines and budgets showcases her commitment to excellence and her ability to drive brand awareness and engagement. With a keen understanding of market dynamics, she continues to leverage her skills to enhance BT’s reputation and foster meaningful connections within the global marketplace.
