As the Director of Product Marketing & Growth Marketing for LinkedIn Premium, Gloria Sun plays a pivotal role in shaping the future of subscription services within one of the world's leading professional networking platforms. With a keen focus on driving user engagement and subscription growth,...
As the Director of Product Marketing & Growth Marketing for LinkedIn Premium, Gloria Sun plays a pivotal role in shaping the future of subscription services within one of the world's leading professional networking platforms. With a keen focus on driving user engagement and subscription growth, Gloria leads high-performing marketing teams that collaborate seamlessly with cross-functional partners. Her expertise spans the entire product marketing lifecycle, from crafting compelling inbound strategies to executing successful go-to-market (GTM) launches and managing beta programs that resonate with users.
Gloria's analytical savvy and strategic foresight enable her to implement robust growth strategies that are data-driven and results-oriented. She excels in channel execution and campaign management, leveraging A/B experimentation and performance measurement to optimize marketing efforts and enhance the customer journey. Her commitment to understanding consumer behavior and competitive dynamics allows her to identify opportunities for innovation and differentiation in the marketplace.
Beyond her technical skills in marketing strategy, data analysis, and project management, Gloria is passionate about fostering a culture of collaboration and continuous learning within her teams. She believes that the best results come from empowering individuals to take on challenges and grow, a philosophy that has been instrumental in her leadership approach. As she continues to navigate the complexities of the subscription economy, Gloria remains dedicated to delivering exceptional value to LinkedIn Premium subscribers, ensuring they receive the tools and insights needed to thrive in their professional journeys.
