As the Product Manager Leader for Brand Ads at TikTok, Glenn Wilson is at the forefront of shaping innovative advertising solutions that resonate with brands and engage users effectively. With a robust background in product management, Glenn previously spearheaded the Cost area at Stripe, where...
As the Product Manager Leader for Brand Ads at TikTok, Glenn Wilson is at the forefront of shaping innovative advertising solutions that resonate with brands and engage users effectively. With a robust background in product management, Glenn previously spearheaded the Cost area at Stripe, where he honed his expertise in financial modeling, reporting, and optimization for the IC+ credit card processing product. This experience laid a strong foundation for his current role, where he leverages his analytical skills and deep understanding of e-commerce to drive the development of TikTok's auction and reservation-based advertising products.
At TikTok, Glenn leads a dynamic team dedicated to enhancing the brand auction experience. His leadership is pivotal in designing and building key features such as brand auction reach, 6s Full View (FV) ads, and TopView placements, which are essential for maximizing brand visibility on the platform. Additionally, Glenn oversees the Reach & Frequency products, ensuring that advertisers can effectively manage their campaigns to achieve optimal results. His proficiency in programming languages like Python and JavaScript, combined with his knowledge of SQL and display advertising, enables him to bridge the gap between technical execution and strategic vision.
Glenn's commitment to creating seamless customer experiences is further evidenced by his previous work at Google Cloud, where he led the customer experience initiatives for Google Cloud Billing. This experience not only sharpened his skills in enterprise software but also reinforced his ability to understand and address the needs of GCP and FinOps practitioners. As he continues to innovate at TikTok, Glenn remains dedicated to pushing the boundaries of brand advertising, ensuring that TikTok remains a leading platform for advertisers seeking to connect authentically with their audiences.
