Gino F. currently serves as the Director of Marketing & User Acquisition for Topps Digital at The Topps Company, a subsidiary of Fanatics Collectibles. In this pivotal role, Gino is responsible for steering the marketing strategies that drive user engagement and acquisition across a diverse...
Gino F. currently serves as the Director of Marketing & User Acquisition for Topps Digital at The Topps Company, a subsidiary of Fanatics Collectibles. In this pivotal role, Gino is responsible for steering the marketing strategies that drive user engagement and acquisition across a diverse portfolio of digital collectible apps, including popular titles like Topps® BUNT®, TOPPS® Total Football, Topps® NHL SKATE™, and others. His extensive background in both corporate and boutique marketing environments equips him with a unique perspective on how to effectively blend traditional marketing strategies with innovative digital approaches.
Gino’s expertise spans a wide array of marketing disciplines, including event planning and management, digital marketing, and app marketing/user acquisition. He is particularly adept at leveraging influencer marketing and strategic partnerships to amplify brand awareness and drive user growth. By harnessing the power of SEO/SEM and targeted email marketing campaigns, Gino ensures that Topps Digital remains at the forefront of the collectibles market, engaging both new and existing users.
In addition to overseeing advertising and promotions, Gino plays a critical role in shaping the user experience across all Topps Digital platforms. His commitment to fostering strong relationships with vendors and partners enhances the overall marketing ecosystem, allowing for seamless integration of promotional activities and events. As the digital landscape continues to evolve, Gino remains focused on innovative strategies that not only attract users but also cultivate a vibrant community of collectors, ensuring that Topps Digital continues to thrive in an increasingly competitive market.
