Ginny Morgan is a dynamic force in the resale industry, leveraging her extensive background as a Certified Meeting Professional (CMP) to transform the way families manage their excess belongings. As the Owner and Resale Expert at Back on the Rack Resale Pop-Ups, Ginny has successfully...
Ginny Morgan is a dynamic force in the resale industry, leveraging her extensive background as a Certified Meeting Professional (CMP) to transform the way families manage their excess belongings. As the Owner and Resale Expert at Back on the Rack Resale Pop-Ups, Ginny has successfully combined her passion for event planning with her commitment to sustainability. Her role involves not only curating high-quality resale events but also empowering moms to declutter their homes and embrace eco-friendly practices.
At Back on the Rack, Ginny spearheads innovative projects that include both in-person and virtual shopping experiences, catering to a diverse clientele seeking affordable clothing and essentials for babies, kids, teens, and women. Her expertise in hospitality and marketing shines through in the seamless execution of these resale pop-ups, where she creates engaging environments that encourage community participation and support. By utilizing her skills in direct marketing and sponsorship, Ginny effectively promotes these events, ensuring they resonate with her target audience while maximizing attendance and sales.
Ginny's multifaceted experience across various industries, including technology and higher education, enriches her approach to business development and customer engagement. Her leadership in the nonprofit sector further enhances her ability to connect with community members, fostering a sense of belonging and shared purpose. Through her work at Back on the Rack, Ginny not only helps families save money but also champions a greener lifestyle, making a meaningful impact in her community. Her commitment to excellence and sustainability positions her as a thought leader in the resale market, inspiring others to embrace the benefits of secondhand shopping.
