Ginny B. serves as the Media Director at Shine United, where her extensive 30-year career in strategic media planning and buying has made a significant impact on both regional and national brands. Her role is pivotal in crafting innovative media strategies that not only resonate...
Ginny B. serves as the Media Director at Shine United, where her extensive 30-year career in strategic media planning and buying has made a significant impact on both regional and national brands. Her role is pivotal in crafting innovative media strategies that not only resonate with target audiences but also drive measurable results for clients such as UW Health, the Universities of Wisconsin, and Festival Foods. Ginny's expertise lies in traditional media planning and negotiation, where her keen analytical skills and deep understanding of market dynamics enable her to secure optimal placements that maximize visibility and engagement.
At Shine United, Ginny is currently spearheading key projects that leverage both traditional and digital marketing channels, ensuring a cohesive approach that aligns with clients’ overarching goals. Her strategic insights have been instrumental in developing campaigns that effectively utilize outdoor advertising, broadcast, and online platforms, creating a comprehensive media mix that enhances brand presence. Additionally, her role as an adjunct advertising professor allows her to mentor the next generation of marketers, sharing her wealth of knowledge in media research and creative strategy.
Ginny thrives in the collaborative environment of Madison, WI, where she works alongside a talented team dedicated to delivering exceptional creative solutions. Her commitment to fostering strong client relationships and her passion for innovative media strategies position her as a leader in the advertising industry, continually pushing the boundaries of what’s possible in media planning and buying. With a focus on results-driven strategies and a deep understanding of consumer behavior, Ginny B. is not just a media strategist; she is a catalyst for brand growth and success.
