Gina Ewart is the Owner and Joint Director of Reach4thealps, a thriving chalet business nestled in the picturesque French Alps. With a profound love for skiing that drew her to this stunning region, Gina has spent the last 15 years transforming her passion into a...
Gina Ewart is the Owner and Joint Director of Reach4thealps, a thriving chalet business nestled in the picturesque French Alps. With a profound love for skiing that drew her to this stunning region, Gina has spent the last 15 years transforming her passion into a successful venture alongside her husband, Marcus. Their journey began with little experience in the hospitality industry, but their dedication and commitment to providing exceptional service have propelled Reach4thealps to become a sought-after destination for winter sports enthusiasts and summer adventurers alike.
In her multifaceted role, Gina oversees a wide array of responsibilities that are crucial to the business's success. From managing customer inquiries and recruitment of seasonal staff to curating delightful menus for their chalets, she ensures that every guest enjoys a memorable experience. Gina’s expertise in marketing strategy and communications plays a pivotal role in promoting Reach4thealps, as she actively manages social media platforms and marketing expenditures to enhance the brand's visibility and reach. Her strategic planning skills enable her to identify new business development opportunities, ensuring that the company remains competitive in the ever-evolving hospitality landscape.
Gina’s passion for skiing is complemented by her skills in teaching and coaching, allowing her to connect with guests on a personal level and share her love for the sport. Whether it's negotiating with suppliers or crafting engaging marketing campaigns, Gina's diverse skill set and hands-on approach make her an invaluable asset to Reach4thealps. Under her leadership, the business continues to thrive, offering guests not just a place to stay, but an unforgettable alpine experience.
